The Power of oat fiber and beta-glucan

Oats are extremely rich in fiber

Oats are incredibly rich in fiber, packing an impressive nine grams per hundred grams. With a daily recommendation of 25–35 grams of fiber for wellbeing, incorporating oats into a diet helps you effortlessly meet this goal.  

Discover the remarkable health benefits of oat fiber and beta-glucan. Enhance your products with EU-approved health advantages of oats and elevate your brand as the go-to choice for health-conscious consumers. 

  

Oat fiber keeps the stomach happy

Oat fiber is the champion of digestive well-being. It increases the mass passing through the intestines, enhancing stomach function, preventing constipation, and supporting overall intestinal health. Oats promote a feeling of fullness, aiding in weight management.  

Naturally gluten-free, oats are suitable for people with celiac disease. Additionally, oats prove a valuable fiber source for those with sensitive stomachs, such as irritable bowel syndrome (IBS). A high-fiber diet is linked to a reduced risk of chronic diseases, such as cardiovascular diseases and type 2 diabetes (Nordic Nutrition Recommendations 2023). 

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Oat beta-glucan reduces cholesterol

Beta-glucan, a miracle substance in oats, is globally recognized for its cholesterol-lowering effects. This soluble fiber forms a gel in the intestines, preventing dietary cholesterol absorption. The cholesterol lowering claim can be used in marketing, if there is at least 1 g of beta-glucan per quantified portion. 

Beta-glucan also helps to stabilize blood sugar levels after meals, benefiting individuals who are aiming to maintain stable blood sugar levels. The health benefit is effective with meals containing 4 grams of beta-glucan per 30 grams of carbohydrates. 

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Oat health claims approved in the EU

Consumption of beta-glucans from oats as part of a meal contributes to the reduction of blood glucose increase after a meal. Art.13(1).
Beta-glucans contribute to the maintenance of normal blood cholesterol levels. Art.13(1).
Oat beta-glucan has been shown to lower blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease.  Art. 14(1)(a).
Oat grain fiber contributes to an increase in fecal bulk. Art.13(1).

Add fiber and beta-glucan with Oat Bran Concentrates 

  • Contains all the goodness of oats in a concentrated form 
  • Increase beta-glucan and dietary fiber content even with small dosages 
  • Can be easily added to various food applications 
  • Excellent water binding capacity and thickening properties 

 

Market with oat health benefits  

Elevate your products with the EU-approved health claims of oats. Tap into the properties of oat fiber and beta-glucan to position your brand as the premier choice for health-savvy consumers. 

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Upgrade your products with healthy oats

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