Oats in Gluten-Free Breads: The Case of Elovena Oat Rolls

Raisio is one of Finland’s leading producers of gluten-free oats, leveraging this expertise to develop its own branded products. A prime example is the Elovena Gluten-Free Oat Rolls, which are delicious, high-quality, and versatile–making them suitable for all diets.

Raisio–A Pioneer in Gluten-Free Oats

Raisio is recognized as a pioneer in gluten-free oats. The company’s decades-long expertise spans from the production of gluten-free oats to processing them into ingredients and consumer products.
Elovena Gluten-Free Oat Rolls are an example of products designed for both consumers and the restaurant and food service industry. The rolls are sold frozen and can be thawed as needed from a pack of four, helping reduce waste. As a result, they have become popular in both home and professional kitchens.

Elovena Oat Rolls Are Deliciously Gluten-Free

Bread is an essential part of everyday life for many, and gluten-free bread is no exception. Originally developed for people with celiac disease, gluten-free bread is now increasingly chosen by those seeking a healthier lifestyle.
Elovena Gluten-Free Oat Rolls have been created to meet this demand. They come in three varieties: oat-carrot rolls, oat-muesli rolls, and sliced oat rolls. These three options add variety to the diet, and fresh rolls are always easily available by simply thawing them.

“Our goal was to develop rolls that don’t taste gluten-free, but are genuinely delicious,” says Heidi Marjakangas, Product Developer at Raisio. “According to consumer feedback, this has been achieved.”

Kim Palhus, HoReCa Key Account Manager at Raisio, also praises the flavor. “The sliced oat roll, for example, makes a convenient sandwich for cafés. It’s not only suitable for people with celiac disease, but also for vegans as it’s dairy- and egg-free–and tastes great to everyone. This means there’s no need to prepare separate options for the counter display. The rolls can also be used as burgers or warm sandwiches in grills and other takeout spots.”

Oats Are an Excellent Ingredient for Gluten-Free Bread

In a gluten-free diet, the consumption of cereal products can be limited, which may reduce the intake of essential nutrients. That’s why it’s important to focus on fiber content when developing gluten-free products. Oats enhance the nutritional profile of gluten-free products, as they are rich in fiber.
“For example, one Elovena gluten-free roll provides up to 20% of the daily fiber intake,” Marjakangas explains. “In addition, oats contain good carbohydrates, protein, and essential vitamins and minerals, such as iron, magnesium, and zinc.”

Oats are a sustainable ingredient, thriving with minimal resources. Finland's short growing season, coupled with abundant daylight, provides the perfect conditions for high-quality oats. “We use Finnish oats in our rolls, and their purity, quality, and traceability are important to us”, Marjakangas adds.

Tips for Using Oats in Gluten-Free Bread

If only oats are used in gluten-free baking, the dough requires adding suitable structure-forming ingredients as well as careful product testing. “However, oats can also partially replace other flours while naturally adding fiber and other nutrients to the product”, Marjakangas points out.

The demand for gluten-free products is constantly increasing. Using oats provides a way to meet this demand while also standing out in the market.
Palhus highlights the versatility of oat rolls: “Warm sandwiches, burgers, or even Reuben sandwiches made with gluten-free rolls are an easy way to expand the product range. They also make a perfect companion to gluten-free beers."

Leverage Raisio's Oat Expertise in Your Product Development

Would you like to learn more about gluten-free oats and how they can be used in developing successful consumer products? We offer in-depth oat expertise to support your product development.

Kim Palhus, HoReCa Key Account Manager, knows tasty gluten-free bread is an important part of gluten-free offerings.